PAPA MURPHY’S | CAMPAIGN

Challenge: Spread awareness about Take ‘n’ Bake & increase engagement with the brand

Big Idea: Challenge guests to put their creative twist on our raw Take ‘n’ Bake for the chance to win $25,000 with the Bake Outside the Lines Sweepstakes!

Results: Captured 18.8 M impressions, 78K sweeps submissions, and +1 million in sales